Sway is a content writer and creator at Bloom and, coincidentally, an avid plant enthusiast. She uses her background in business and mentoring to facilitate content and strategy and lives by the ethos of “giving people the information they need to make informed choices.” With a keen understanding of psychology, Sway crafts words and creates photos that genuinely connect.

Beyond writing, she is a celebrated photographer known in her field for her unique lighting style and eye for detail. This has taken her worldwide, working with brands looking to make a dramatic impact.

Outside of work, you can find her gaming, volunteering, or collaborating on cinematic productions. She is always driven by creativity and her passion for supporting the community and independent businesses.

Courtney is the Director of Bloom Creative and has been creating digital content since she was 15 when she started a retro-inspired lifestyle blog.

Starting her freelance writing career the day after her final exam for her History degree, Courtney has been tapping away at her keyboard ever since.

Courtney lives for creativity, community and good food. In her spare time, she loves crochet, being in nature and spending time with her cat Jinkx.